Google Retargeting is a service that gives you a chance to recapture potential customers after they leave your website. With retargeting, you can also continue to advertise other products and services to previous customers. Google Retargeting is one of the recent ad innovations from the Google Display Network.
When the customer visits the target website, the customer gets a special cookie on their computer that you design. This cookie identifies the user, and it used to relay that information to other sites on the Google Display Network. Depending on the website or websites that your customer visits, they are a part of a particular audience. You can have many audiences. You control what ads a particular audience views. Each audience has a unique cookie.
The cookie on the customer's computer communicates with google any time they visit a website on the google display network. When a customer visits another site on the google ad network, they will periodically see advertisements that you designed for them. Now, you have retargeted the customer. The customer has no idea that you're controlling how often they're seeing your ads. They won't forget you, though.
How long the customer sees the ad, how often they see the ad, and the content of the ad are all controlled by you.
You can have google retargeting on multiple websites, and adjust the cookie settings to move the customer from one audience to another depending on their actions.
Google Retargeting is as effective as you want it to be. At all stages of the sales process, you can use google retargeting to deliver effective advertisements to customers.
You can also combine google retargeting with other information from outside of your website to create even more targeted advertisements or to narrow your retargeting base further.
If a customer has visited your site and also searched for dog food, you can advertise dog-related products you may have.
These are the basic steps to get off the ground with google retargeting. You can set up a retargeting campaign, use creative graphics to capture viewer attention, and do many more things to take advantage of this new technology.
If you want help with your google retargeting campaign, or take advantage of other web technologies, check out iAnalyst.
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